Ordering corporate gifts becomes easier when the attractive idea is turned into a series of decisions that can be checked. The new POP GIFT gallery can help choose a coffee, tea or home-oriented direction. A production proposal then needs quantities, confirmed contents, artwork, packaging and a delivery plan. This practical brief helps procurement, HR and marketing teams compare like-for-like offers for New Year gifts in Armenia and beyond.
Define the audience and the handover date
Split recipients into groups where that changes the gift. Employees may need one consistent core set, partners a more involved coffee version, and remote colleagues a configuration that travels more easily. Avoid creating many barely different versions: each adds a packing list, identification task and approval decision.
Record when the recipient must have the gift, not just when manufacturing should finish. Assembly, checking, delivery and distribution sit between those dates. Work backwards from the handover and identify approval points. There is no single lead time for every custom gift: availability, decoration, packaging construction and sample decisions all affect the schedule.
Convert each reference photograph into a packing list
Give every item a separate line. In the navy coffee collection, the one-cup layout with a spoon should not automatically be combined with the two-cup composition and brewing vessel. In the white collection, decide whether the candle, diffuser, ornament and coaster are all included. Photographic decoration is not necessarily part of the deliverable.
| Brief field | What to provide |
|---|---|
| Recipients | Groups, message language and quantities by version |
| Products | Confirmed model or approved alternative, colour and dimensions |
| Beverage | Tea or coffee, format, pack size and producer details |
| Branding | Areas, sizes, proposed method and variable content |
| Packaging | Presentation box, insert, card and shipping protection |
| Logistics | Destinations, handover date, distribution and labelling |
| Approval | Decision owner, artwork revision, sample and acceptance criteria |
Annotate selected images with what you want to retain: colour, contents, arrangement or graphic treatment. Separate essential requirements from preferences. Replacing a wooden grinder with a metal model can change weight, perceived character and decoration area even if both grind coffee. A substitution therefore needs agreement rather than an assumption of equivalence.
Compare the delivered gift, not a component price
Include products, decoration, production preparation, packaging, internal fittings, assembly, checking and transport. For personalised versions, ask how names and multiple artworks are handled. Check that competing offers include the same contents. A proposal without the second cup or outer shipping box can appear less expensive while answering a different brief.
For delivery in Yerevan, identify where products are made, where sets are assembled and how they reach the final destination. Empty presentation boxes can have different transport implications from compact products. Individual shipping adds questions about dimensions, fragile items and liquids. Do not infer the total cost from a mug price in the catalogue: the gallery concepts require a confirmed, assembled specification.
Set sample and substitution rules
Review an assembled sample with all items, decoration, card and closed box. Define what acceptance means: correct quantities, readable artwork, clean print edges, undamaged surfaces, retained product information and comfortable removal. Select a transport check appropriate to the actual route, particularly for glass or fragrance bottles.
Appoint one person to consolidate comments and approve the final revision. If a cup, box dimension or greeting changes afterwards, review its dependencies again. Agree what an acceptable alternative must preserve: function, size, colour direction and decoration possibilities. Record who can authorise a replacement and when it must be approved.
Use the catalogue and portfolio to make the brief concrete
Start with gift sets, New Year products and packaging. A custom composition may also draw on mugs or home products. Confirm availability when the proposal is prepared. The new images are visual starting points, not fixed-stock kit listings.
Compare the published drip coffee project with Royal Ark’s blanket, tea and thermal mug set to see different recipient scenarios. Review the New Year gift selection guide and branding decisions before finalising the brief. Share your chosen references, quantities, budget guide and handover date through POP GIFT contacts to begin a specific discussion.
